To become a SEO, you need to learn some basic skills that all SEO possess. They have to start somewhere and most still do the basics. There are a number of basic skills an aspiring SEO must learn. Link building, on-page optimization, off-page optimization, keyword density analyzation and copywriting are just some of the basic skills SEO must have.
With more and more sites popping up daily, online businesses need a way to promote their sites and wares. The need for SEO also increases. Search engine optimization as an activity need humans who can think and adapt to the situation. SEO has not yet been fully automated other than spamming blogs and emails. This make SEO a good freelance gig.
The most important skills of SEOs is link building. This is the
holy grail of search engine optimization. The days of keyword stuffing the meta is over. The rise of Google as the king of search pave the way for links to become the most precious online commodity. Google made links as the basis of a site's credibility. Google Pagerank, the algorithm that ranks websites in the results page, uses the number of inbound(incoming) links to rank sites against other sites.
As you can see there more stuff in links that are important other than giving site A a way to access site B. Nowadays, links offer a whole lot more than that. The ratio of your incoming and outgoing links plays a major role in search result ranking. The anchor text(e.g. the underlined text being displayed) of the link tells the search engines/bots something about the site at its destination. A link with an anchor text
home loans is telling the search engine that the site found at the other end is about home loans. So if that site about home loans gets enough link pointing to it with an anchor text
home loans, chances are it'll rank higher in the search engine result pages(SERPs) for the keyword "home loans".
As a link builder, your task will be to produce inbound links to your client's site. Some things you should consider:
- what are the terms/keywords your client wish to rank for in the SERPs
- how will you produce/deliver those links
- how long can you make his/her site appear in his desired position in the SERPs
Those are not easy task even for the experienced SEOs. That's why they usually outsource those to freelancers.
Term/KeywordsThe term/keywords your client wishes to rank for is the determining factor of your success. Some terms are very easy to rank for, some are not. Trying to rank for the term "real estate" or "home loans" is harder than, let say, "real estate provo utah". You see the more generic and the shorter the term, the harder it is. It's because people who search are just too lazy to type and are always in a hurry. This behavior also applies to how they click on those results - always the top one.
Link ProductionEvery SEO dreams of having the ultimate program for them to create enormous amount of links in the shortest possible time. But then again if everybody is doing it, they are just offsetting each other. Producing inbound links is an art. Sometimes it uses deception, sometimes creativity, sometimes ingenuity and sometimes necessity. Those are just some of the things bots cannot do.
Link building is an art because you have to carefully craft a scheme that will make people link to your site. SEOs have a term for this:
linkbaiting. Linkbaiting is something that you do to gather links without begging, buying or threatening. People just finds it irresistible.
Ways to linkbait:
- Creating a super original and very good content that will merit as a source that everyone will link to
- Original Humors, they always travel fast and are being passed along everytime
- Bordering on defamatory remarks - most of the time an authority on the subject gets away with it
- Having the scoop on the latest upcoming super secret web.0 app.
- Give away free or semi-free stuffs - Yes, people are a sucker for freebies
Of course if linkbaiting is not for you, there's always directory submission. You, basically, just submit links to directories. Probably the most boring way to build links but, hey, someone's got to do it. And if the pay is good, why not?
Another way to build links is by link trading. Link trading or link exchange is done by two similarly themed or related sites. If your site is about auto detailing, most probably you'll want to trade links with sites that sells mod parts. You put his link on your site, he put yours in his.
Now if you're thinking of blog comment spamming to build your links, go ahead but be warned. It's never good in the long run. Your site loses credibility and the only sale you get is from duped visitors. This technique is most suitable to fly-by-night sites that sell
porn, pills and casino.
When will you rankThere are no guarantees in SEO. You can never predict when will your site appear in the first page of SERPs. That's why link builders are often paid by the hour they spent building links.
One tip I always remember when link building:
Never build your links too fast. You risk losing them.
Freelance Pro: Be your own boss.