Saturday, March 25, 2006

Your label in business cards

Yeah, it was a tough question to answer. It took me a couple of days to figure out what to label myself in my business card. Being a freelancer there are a lot of things that you can call yourself. But most of the time, the label has got to do with what you do.

Offline freelancers
Easy if your work is offline. If you are a plumber, you put there something like Master Plumber. If you're a auto detailer, put Auto Detailer. Most of the time, people put CEO in their cards.

Online freelancers
Online freelancers like web designers, software developers, or web developers may have a hard time putting labels on their business cards. It's not that they don't need one to get clients. Sometimes, they do need to meet face to face with a prospective client. If this happen, chances are prospects will ask for a business card.

Most of the cards I've seen, including mine, have "consultant" in them. Consultancy is a pretty generic term that fits in anything hard to define and those that have a wide/broad coverage. It fits most programmers, they use many programming languages. It is not to say that most freelancers are consultants, but they are. So to be safe, just put "Consultant" to describe yourself in your business card. Actually, you can put anything you want - CEO, Manager, Specialist, anything.

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