Sunday, July 16, 2006

Web Directories

In my previous post, Freelance Gigs: Be an SEO Part 2 - Link Builder, I wrote about the minimum skills someone who is starting on SEO should acquire. This post is about web directories.

Web Directories, What are they
The term directory suggests a list. Much like the traditional phone directories. It lists and categorizes websites. It allows people to add their sites in categories that best describe their site. Supposedly, when you want to find something, you go look in web directories. But not anymore. With the arrival of better search engines, web directories was relegated to the sideline.

In this day when search engines are kings of the web, web directories still has their use, helping search engines find new sites. A link from a web directory gives your site better probability of being indexed by search engines. And remember, most web directories are categorized. This help search engines determine the relevancy of sites.

Web Directories for Link Building
As I've said, there's not much you can do with web directories. They had been overtaken by search engines and portals. But they are still good for creating a relevant link to your site. Creating a link from web directories are easy - way, way easier than emailing for link trading/exchange.

What's more? There are more than a handful of them around and growing by the day. There are directories that asks for payment, others ask for a linkback, some require you to write an article in their forum/blog. But what's great about web directories are they still work. There are still some that search engines trust.

Low Quality Link
It is common knowledge around SEO communities about the quality of links that web directories provide. But believe me, many good SEOs still have web directory strategy in their list. Don't limit our link building activities to finding only high quality links. Web directories, other than the low quality links, can send some direct traffic to your site as a side effect.

Where are they
Or better yet, where's the list. Web directories list sites. There are other sites that list web directories. One site that lists web directories that I always start with when submitting sites is this free web directories page. It highlights which directories are free and which requires payment. This way you save time if you only wanted free directories. Even if you are looking for paid listings, this list gives you an estimate of how much a link on that directory cost.

Automated Directory Submission Software
When link building, why do it manually if it's easier to just fire up a program to do all the work for you. Right and wrong. Yes, it's easy but you won't learn anything. You have no way of knowing if that program you bought for $49.50 really does what it advertise. Web directory admins do change their signup process from time to time that will more or less break your auto submitter. What's worse is that you still end up doing some work because submitter cannot email back because almost all web directories today require some sort of verification and have anti-bots.

If you want to be an effective SEO/linkbuilder, do it by hand and learn something along the way.

Freelance Pro: Work when you feel like it.

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