Saturday, April 14, 2007

5 Critcal Barriers to Effective Communication

Barriers to effective communication are commonplace for the Internet small business newbie. They were told that,” Building an online home business is a very simple task; you can start with little or no start-up business knowledge, capital & can start immediately making thousands of dollars per month.”

The home business newbie filled-to-the-top with all the hype puts caution on the back burner and digs right in. This is the first barrier to effective communication.

The newbie relied on the information without verifying its legitimacy. That is the number one reason why we have a 95% small business failure rate today.

The first barriers to effective communication are twofold, the newbie got bad information and secondly, he relied on the suspect information. It has been said that, “If it sound to good to be true, it's probably not true.”

To keep you from being one of the 95% failures, find out if the source of the information is true. I would ask them,” What makes you an expert & what are your credentials?” I make them answer me before I take the bait. To me, it's better to err on the side of caution.

The second barriers to effective communication in a home business for the newbie, is not understand the role of communication in a small business.

The truth is that all business has to have a communication component. The online home business cannot and will not work without it either. The newbie has to continually hone their communication skills; if he does not, his advertising, marketing, service and management of his small business will surely suffer.

The four major components of the home business I mentioned above is the main barriers to effective communication in a home business. Most newbies don't know how to write ads & sales copy. They don't know the formula (A.I.D.A) for writing good effective advertising.

Most of the ads I get everyday says, “I'm a newbie, would you please buy my 'X' product/service and send your friends too?” I don't even open an email any more because the subject says it all. I open my inbox with my index finger poised over the delete key.

The fourth barriers to effective communication for the newbie are learning how to market. Somehow, the newbie thinks they can sell. Being a salesman takes training. If they do it any other way they are repulsing their prospects. If you don't already know, most people hate to be sold. They don't want to be pitched.

To remedy for being repulsed, you must master marketing. Marketing makes you attractive to your market. When you market as apposed to selling, your marketing sorts & sells for you so you don't have to sell your prospects.

Lastly, the last barriers to effective communication in a small business are good service. From the time your prospect has its first contact with you, this is your golden opportunity to interact with them. The law of attraction takes the first seat. Your objective is to ultimately bond with them & with their permission, have an ongoing relationship with them.

Without a lengthy discussion, meet them where they are, human behavior play a crucial part here. There will never have a second chance for a first meeting.

So get it right from the beginning. Be yourself, they have a second sense when it comes to you not being genuine. So don't do it! Character and trust count. If you don't it right here, they will drop you like a hot rock.
This article is free for republishing
Source: http://www.articlealley.com/article_146821_80.html

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