Saturday, April 08, 2006

Freelancing: Finding Clients

The awful truth about freelancing is that you search for your own clients. The task is pretty easy if you have background in sales and marketing. If not, looking for clients is a steep hill to climb. Here are some of the ways you can get new clients.

Join Communities
You can join communities that are related to you. If you are an aspiring photographer, join photography groups in your community where you can share and learn at the same time the tricks of the trade. This is also a great way to get new clients by letting others know that you are in search of them. They might have more projects that they can handle they would happily refer to you.

Setup Website
The cheapest way to market yourself is through a website. Your website is your office in the web. People search in search engines for stuff they need. And if you have a website, these search engines can send these people to your site. Your website also serves as a repository of your works. If you're a freelance photographer, your website is your bestfriend next to your camera. Put up a gallery to show your work.

Pro Bono Work
Offering free services have gained popularity as the starting point to accumulate prospective clients. By giving free services, you are giving them a sample of the quality of your work or service. More often than not, if they like how you do business with them, they are likely to contact you in the future.

Business Cards and Fliers
As I've previously written, have a business card with you always - you never know who you'll meet today. In parties, do not be afraid or be ashamed to give away business cards. Give them out, give them out freely.

Parking lots is also you friend when marketing. Give out fliers in the parking lot. If you don't feel like it, attached them to the cars' windshield. They will surely notice especially when your fliers have good design and color.


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